Description

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce . Job postings directing you to complete an application on other external sites may not be valid.

To connect with us, visit www.gannett.com

The Digital Marketing Solutions Specialist is responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns that run as non-standard implementations within the LocaliQ portfolio of media products. These include Facebook, Instagram, Snapchat, TikTok, YouTube, Spotify, Pandora, Waze, Pinterest, and LinkedIn. This role is focused on paid media, not organic.

Campaign Execution

The core job function is to be ultimate owner of every campaign in their portfolio and ensure its success. Responsibilities include:
• The Marketing Specialist is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA’s.
• Proactively contact project stakeholders and keep them informed throughout the campaign build process.
• Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.
• Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success.
• Work within multiple systems and vendors to launch campaigns.
• QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
• Own the campaign launch process end-to-end.

Campaign Management
• The Marketing Specialist is responsible for regularly reviewing and tuning all campaigns within their book of clients.
• Perform mid-cycle deep dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stake holders.
• Make targeting, bidding, and creative changes as needed to ensure campaign success.
• Actively manage campaigns based on the KPIs that are most important to the client and other project stakeholders.
• Keep the campaign information up to date within the project management systems
• Ensure spend data is regularly updated within the Platform and that all campaign performance questions.
• Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders.

Client Service
• The Marketing Specialist is tasked with providing exceptional customer service to internal and external project stakeholders.
• Provide prompt and professional communication about accounts.
• Scope problems and provide clear dates of completion for tasks.
• Proactively communicate campaign problems and successes to stakeholders.
• Closely monitor and improve stakeholder relationships
• Organize support resources when needed to resolve campaign problems
• Manage daily workflows to ensure all tasks are completed within department SLA’s

CAMPAIGN ANALYSIS
• The Marketing Specialist is tasked with being the subject matter expert on all of their campaigns.
• Develop comprehensive analysis of currently running campaigns.
• Highlights – what is performing well with the campaign?
• Lowlights – what areas of the campaign need improvement?
• Insights – what strategic recommendations and context can be given about the account?
• Leverage additional analytic tools when needed.
• Understand and implement analytic technologies such as tracking pixels, utm strings, and conversion monitoring systems both proprietary and 3rd party
• Go beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program
• Be able to strategically and quantifiably recommend budget increases and additional marketing tactics within LocaliQ’s portfolio of media products
• Produce ad-hoc reporting and client presentations
• Overall job performance will be measured against the following factors:
• Maximize budget utilization for all accounts with and average utilization rate of at least 90%.
• Launch campaigns within 7-10 business days.
• Regularly monitor campaigns at 7-, 15-, and 21-day intervals.
• Performing deep dive campaign analysis every 15 days within a campaigns cycle.
• Document this analysis within project management systems.
• Communicate insights to project stakeholders.
• Create needed SalesForce tickets
• Prevent any credits owned to clients due to campaign errors.
• Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.
• Produce end-cycle reports within 2 days of cycle completion.
• Provide highlight, lowlights, and insights for all campaigns.
• Delivery reports to DMC/ME’s.
• Follow daily workflow procedures. Check the SalesForce ticketing cue, Corp Portal performance reports, and Write statuses
• Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses, and prioritize into a list.
• Schedule three, 1-hour blackout windows to work on projects without the interruption of email and chat. Actively communicate with the team and manager the start and stop of these times.

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Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].

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Responsibilities

• The core job function is to be ultimate owner of every campaign in their portfolio and ensure its success
• The Marketing Specialist is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA’s
• Proactively contact project stakeholders and keep them informed throughout the campaign build process
• Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc
• Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success
• Work within multiple systems and vendors to launch campaigns
• QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended
• Own the campaign launch process end-to-end
• The Marketing Specialist is responsible for regularly reviewing and tuning all campaigns within their book of clients
• Perform mid-cycle deep dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stake holders
• Make targeting, bidding, and creative changes as needed to ensure campaign success
• Actively manage campaigns based on the KPIs that are most important to the client and other project stakeholders
• Keep the campaign information up to date within the project management systems
• Ensure spend data is regularly updated within the Platform and that all campaign performance questions
• Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders
• The Marketing Specialist is tasked with providing exceptional customer service to internal and external project stakeholders
• Provide prompt and professional communication about accounts
• Scope problems and provide clear dates of completion for tasks
• Proactively communicate campaign problems and successes to stakeholders
• Closely monitor and improve stakeholder relationships
• Organize support resources when needed to resolve campaign problems
• Manage daily workflows to ensure all tasks are completed within department SLA’s
• The Marketing Specialist is tasked with being the subject matter expert on all of their campaigns
• Develop comprehensive analysis of currently running campaigns
• Highlights – what is performing well with the campaign?
• Leverage additional analytic tools when needed
• Understand and implement analytic technologies such as tracking pixels, utm strings, and conversion monitoring systems both proprietary and 3rd party
• Go beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program
• Be able to strategically and quantifiably recommend budget increases and additional marketing tactics within LocaliQ’s portfolio of media products
• Produce ad-hoc reporting and client presentations
• Maximize budget utilization for all accounts with and average utilization rate of at least 90%
• Launch campaigns within 7-10 business days
• Regularly monitor campaigns at 7-, 15-, and 21-day intervals
• Performing deep dive campaign analysis every 15 days within a campaigns cycle
• Document this analysis within project management systems
• Communicate insights to project stakeholders
• Create needed SalesForce tickets
• Prevent any credits owned to clients due to campaign errors
• Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue
• Produce end-cycle reports within 2 days of cycle completion
• Provide highlight, lowlights, and insights for all campaigns
• Delivery reports to DMC/ME’s
• Follow daily workflow procedures
• Check the SalesForce ticketing cue, Corp Portal performance reports, and Write statuses
• Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses, and prioritize into a list
• Schedule three, 1-hour blackout windows to work on projects without the interruption of email and chat
• Actively communicate with the team and manager the start and stop of these times

Educational Requirements

• Bachelors Degree