Description

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

The Digital marketing excellence manager is responsible for implement corporate digital strategy, defining product/service offering to meet customer unmet needs and support achieve business goal by working closely with multi-functional team including BU marketing and sales team. She/He will also has the responsibility to support the digital marketing planning process, responsible to drive the implementation of and adherence to the digital marketing processes and reporting on digital marketing effectiveness, ensuring all parties are informed and kept up to data on activity, process and performance.
• Develop digital communication strategy based on business team’s pain point, drive efficiency and maximize the value of all digital channels;
• Support business team to engage TA in key digital touchpoints and tracking from connect to convert, implement digital projects for customer engagement and close loop management;
• Develop digital marketing measurements to ensure digital project/campaigns’ performance, manage Digital project’s progress and track KPI;
• Consolidate all digital marketing communications to make sure synergy of resources and maximize the value of different digital projects;
• Improve digital marketing excellence through data driven decision;
• Support digital marketing capability build up.

Requirement:
• Bachelor degree, MBA or other related graduate-level is a plus
• Minimum 5 years MNC pharma/biotech\ consulting \ FMCG\ Agency related industry experience
• Experienced in planning and execution of digital projects, experience in pharmaceutical/biotech or medical related industry is a plus
• Strategic thinking with excellent analytic, data processing and reporting skills.
• Deep understanding of various digital touch points in the entire customer buying journey.
• Previous experience working with/managing activities of multiple vendors at the same time; strong agency negotiation skills and project management skills
• Proven track record in working with others. Welcomes and incorporates diversity in ideas and opinions.
• Strong customer orientation and focus
• Outstanding communication and presentation skills
• Marketing experience is a plus

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to [email protected] and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
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