Description

Who We Are

Bates Group has been a trusted partner in the financial services industry for 40 years. Our mission is to help clients resolve and prevent financial and reputational risks. We do that by providing analytical and industry expert consulting services.

Bates Group is committed to diversity in our people and practices, and we pride ourselves on recruiting, retaining, and developing high-quality people. We aspire to foster a culture of mutual respect and collaboration while at the same time being the preferred consulting firm for clients needing first-rate analytics and the industry’s expert knowledge.

Position Summary

The Marketing Specialist provides direct support for and acts as a liaison between the Regulatory and Litigation Practice and Marketing team. Bates Group’s professionals balance deep industry expertise, analytical skills, and an unwavering commitment to client service to help and advise its clients.

The Marketing Specialist will collaborate with practice leaders to understand the nuances of their service offerings and develop actionable marketing plans including: initiatives focusing on brand recognition, communications, lead generation, event management, and content creation.

A successful Specialist has a proven aptitude for detail, an interest in a wide range of marketing functions, ability to manage multiple projects while adhering to deadlines and business needs, team collaboration, and a desire to learn and grow within the consulting industry.

Key Responsibilities
• Collaborate with team and practice leaders on the creation and implementation of quality creative work for industry specific marketing and materials:

- Serve as a liaison with industry news sources to promote the publication of thought

leadership.

-Partner with practice and team leaders to manage lead generation.

-Generating collateral upon request as needed to showcase projects and other work

samples for clients

-Focus on increasing brand recognition and awareness.

-Customizing one pagers focusing on Bates lines of services and projects.
• Event planning including materials management, post-event follow up, and maintaining the CRM with updated information
• Manage email campaigns and releases for client notifications of industry updates, legislative changes, and services Bates can offer in response.
• Complete and maintain competitive analysis and market trends.
• Provide support for the senior leaders within the Practice, Business Development & Marketing.
• Assist with projects and additional duties as assigned.

Required Skills
• 5+ years of marketing & communications experience with an emphasis on professional services.
• Demonstrated experience in social strategy development, execution for campaigns, event planning, and communication.
• Previous experience developing and implementing marketing campaigns and strategies.
• Previous experience identifying and generating new business leads.
• Strong attention to detail.
• CRM experience including HubSpot, NetSuite or SalesForce.
• Excellent oral and written communication skills – ability to communicate complex information to all levels of client.
• Creative, flexible, responsive, solutions-driven approach to problem solving.
• Ability to meet tight deadlines.

Desired Skills
• BA/BS or equivalent experience, with emphasis on Marketing, Digital Marketing, Communications, or Advertising.
• Self-starter who can also work in a team setting.
• Demonstrated time management skills and ability to balance competing priorities
• Previous experience in marketing for professional services firms with an emphasis on the legal industry.

Responsibilities

• The Marketing Specialist provides direct support for and acts as a liaison between the Regulatory and Litigation Practice and Marketing team
• Bates Group’s professionals balance deep industry expertise, analytical skills, and an unwavering commitment to client service to help and advise its clients
• The Marketing Specialist will collaborate with practice leaders to understand the nuances of their service offerings and develop actionable marketing plans including: initiatives focusing on brand recognition, communications, lead generation, event management, and content creation
• Collaborate with team and practice leaders on the creation and implementation of quality creative work for industry specific marketing and materials:
• Serve as a liaison with industry news sources to promote the publication of thought
• Partner with practice and team leaders to manage lead generation
• Generating collateral upon request as needed to showcase projects and other work
• samples for clients
• Focus on increasing brand recognition and awareness
• Customizing one pagers focusing on Bates lines of services and projects
• Event planning including materials management, post-event follow up, and maintaining the CRM with updated information
• Manage email campaigns and releases for client notifications of industry updates, legislative changes, and services Bates can offer in response
• Complete and maintain competitive analysis and market trends
• Provide support for the senior leaders within the Practice, Business Development & Marketing
• Assist with projects and additional duties as assigned

Qualifications

• 5+ years of marketing & communications experience with an emphasis on professional services
• Demonstrated experience in social strategy development, execution for campaigns, event planning, and communication
• Previous experience developing and implementing marketing campaigns and strategies
• Previous experience identifying and generating new business leads
• Strong attention to detail
• CRM experience including HubSpot, NetSuite or SalesForce
• Excellent oral and written communication skills – ability to communicate complex information to all levels of client
• Creative, flexible, responsive, solutions-driven approach to problem solving
• Ability to meet tight deadlines

Educational Requirements

• Bachelors Degree