Description

POSITION: Digital Marketing Specialist
DEPARTMENT: Marketing
HOURS: Full Time
LOCATION: Miami, FL, USA

DESCRIPTION:
This is an extremely important role at DoorLoop as you will be working alongside our co-founder and CMO to grow the company. We will be working together to drive more quality targeted traffic to the site, reach more property managers that can use our software, and showcase to the world why we are the number 1 best property management software around. We will be implementing a variety of strategies ranging from:
1. PPC - Google Ads, Bing Ads, and other directories
2. Social media advertising - Facebook, Twitter, Instagram, and LinkedIn
3. Retargeting/remarketing - Across all social media channels and Google Ad network (powered by AdRoll)
4. And more

ABOUT YOU:
People that do best in this role have these personality traits and work habits:
1. Obsessed with analytics, KPIs, and goals
2. Is a PPC expert, having mastered Google Ads, other directories, and all major social media ads. 3. Cares about measurable and actionable results VS vanity metrics
4. Number-oriented and mathematical
5. Understands their success will be measured by the number of new high quality leads they bring in
6. Takes ownership and responsibility of their actions, tests, and resultsAble to work with and manage multiple freelancers and agencies for content creation, design, and more
7. Organized and focused
8. Coachable and trainable, open to learning and listening from your peers and those around you
9. Willing to adapt and change as the company grows and the role changes

QUALIFICATIONS:
1. Expert in Google Ads and Google Analytics
2. Proficient in social media advertising (Facebook, LinkedIn, Twitter, and Instagram)
3. Proficient with Google Search Console
4. Proficient in landing page optimization, conversion rate optimization, and AB testing
5. Understands HTML and CSS and can make easy adjustments themselves
6. Proficient in utilizing Google PageSpeed Insights, Google Lighthouse, GTmetrix, Pingdom Tools, and Web.dev to diagnose & fix on-page issues
7. Understands the user acquisition funnel process and the mathematical equations behind CPC, CPA, ACV, LTV, and ROAS
8. Experience working in SaaS companiesFluent in English reading, writing, and speaking
9. Tech-savvy and great with computers

BONUS POINTS:
1. Experience with Reddit Ads
2. Experience with Quora Ads
3. Experience with SalesForce, Intercom, Outreach, AirCall
4. Experience with MailChimp, Marketo, Pardot, HubSpot, or other email marketing platforms
5. Experience with Segment
6. Experience with Instapage, VWO, Insightly, or Google Optimize for AB testing
7. Experience with Clearbit, Hotjar, Fullstory
8. Experience with SEMRush, Moz, Ahrefs, or Screaming Frog
9. Experience with Mixpanel, Kissmetrics, or other similar platforms for cohort analysis and funnel optimization
10. Experience with Webflow

ADDITIONAL INFORMATION:
You will work directly with our co-founder and CMO. Salary is based on your experience and expertise and starts at $60k/year. You can learn more about us from our careers page. We look forward to hearing from you soon!

ABOUT THE COMPANY (DOORLOOP):
We're on a mission to help property managers and landlords manage and grow their rental portfolios with ease. With previous successful businesses that generated millions in revenue and helped tens of thousands of customers in over 170 countries worldwide, we know what it takes to build a world-class company – and it all starts with a world-class team.

As a diverse and inclusive company, we love working with incredibly talented people from different backgrounds and cultures worldwide. As an equal opportunity employer, all candidates go through the same bias-free experience by completing a 20-minute assessment, enabling us to screen candidates only on the company requirements.

If you want to work with a team that values openness, transparency, and feedback, DoorLoop is for you. Remember - teamwork makes the dream work.

Skills

• People that do best in this role have these personality traits and work habits: 1. Obsessed with analytics
• KPIs
• and goals 2. Is a PPC expert
• having mastered Google Ads
• other directories
• and all major social media ads. 3. Cares about measurable and actionable results VS vanity metrics 4. Number-oriented and mathematical 5. Understands their success will be measured by the number of new high quality leads they bring in 6. Takes ownership and responsibility of their actions
• tests
• and resultsAble to work with and manage multiple freelancers and agencies for content creation
• design
• and more 7. Organized and focused 8. Coachable and trainable
• open to learning and listening from your peers and those around you 9. Willing to adapt and change as the company grows and the role changes

Responsibilities

• Understands their success will be measured by the number of new high quality leads they bring in
• Takes ownership and responsibility of their actions, tests, and results
• Able to work with and manage multiple freelancers and agencies for content creation, design, and more
• Willing to adapt and change as the company grows and the role changes

Qualifications

• Obsessed with analytics, KPIs, and goals
• Cares about measurable and actionable results VS vanity metrics
• Number-oriented and mathematical
• Expert in Google Ads and Google Analytics
• Proficient in social media advertising (Facebook, LinkedIn, Twitter, and Instagram)
• Proficient with Google Search Console
• Proficient in landing page optimization, conversion rate optimization, and AB testing
• Understands HTML and CSS and can make easy adjustments themselves
• Proficient in utilizing Google PageSpeed Insights, Google Lighthouse, GTmetrix, Pingdom Tools, and Web.dev to diagnose & fix on-page issues
• Understands the user acquisition funnel process and the mathematical equations behind CPC, CPA, ACV, LTV, and ROAS
• Experience working in SaaS companies
• Fluent in English reading, writing, and speaking
• Tech-savvy and great with computers
• Experience with SalesForce, Intercom, Outreach, AirCall
• Experience with MailChimp, Marketo, Pardot, HubSpot, or other email marketing platforms
• Experience with Segment
• Experience with Instapage, VWO, Insightly, or Google Optimize for AB testing
• Experience with Clearbit, Hotjar, Fullstory
• Experience with SEMRush, Moz, Ahrefs, or Screaming Frog
• Experience with Mixpanel, Kissmetrics, or other similar platforms for cohort analysis and funnel optimization

Benefits

• Salary is based on your experience and expertise and starts at $60k/year