Description

We are seeking a dynamic Digital Marketing Specialist to join TASDEEQ, Pakistan's first State Bank licensed Credit Bureau. In this role, you'll play a crucial part in our team at the forefront of the financial services industry, contributing to our mission of financial inclusion in the country. Your responsibilities will include shaping and executing our digital strategy, driving brand awareness, optimizing user experience, and boosting conversions for the TASDEEQ App, Pakistan’s pioneering app of its kind. If you're passionate about digital marketing and eager to make a significant impact in the financial services landscape, we invite you to be part of our innovative and forward-thinking environment at TASDEEQ!

Profile & Responsibilities:

• Collaborate with agencies and internal business partners to deliver highly effective initiatives, including website content, branding and promotional campaigns, email journeys, display ads, videos, and social media.

• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas such as content development and optimization, advertising, and influencer partnerships.

• Collaborate with the Product Team to create compelling content for sales enablement.

• Design, build, and maintain our social media presence.

• Measure and report the performance of all digital marketing campaigns and assess them against goals (ROI and KPIs).

• Collaborate with internal teams to create landing pages and optimize user experience.

• Monitor content and associated data, with a strong understanding of SEO and content optimization.

• Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and touchpoints.

• Manage stakeholders, both internal and external, including freelancers, suppliers, and partner organizations.

REQUIREMENTS:

• Bachelor’s degree in Marketing or a relevant field.

• 3 to 4 years of experience in a digital marketing position.

• Proficiency in marketing research and statistical analysis.

• Proven track record of delivering marketing campaigns that drive growth.

• In-depth knowledge of various marketing platforms, best practices, and website analytics.

• Understanding of HTML, CSS, and JavaScript is a plus.

• Experience in copywriting and event management will be beneficial.

• Outstanding communication and interpersonal skills.

• Up-to-date knowledge of the latest trends and technologies in digital marketing.

This full-time position is based in Lahore or Islamabad. Interested candidates, including female applicants, are encouraged to send their CVs to [email protected]. Please mention the job title in the email subject line.

Educational Requirements

• Bachelors Degree