Description

Overview

We are seeking a full-time Influencer Marketing Specialist in our Olathe, KS location. In this role, you will be responsible for identifying, developing and implementing influencer marketing strategies that will build awareness and value in the Garmin brand.

Essential Functions
• Lead, grow and maintain social media influencer marketing programs
• Identify influencers that are a good fit to promote Garmin products
• Develop influencer campaigns working alongside marketing leaders to promote Garmin products
• Build relationships with influencers to build strong engagement with Garmin
• Develop and coordinate regular communication to influencers and groups of influencers
• Conduct product training to ensure influencers properly understand and can communicate benefits of Garmin products
• Present influencer marketing plans, negotiate contracts and onboard influencers of all levels from grass roots to product and paid campaigns
• Review content produced by influencers to ensure they are in line with desired direction for each campaign
• Monitor the success of campaigns across all influencers
• Create and distribute a monthly report that includes an overall picture of influencer activity
• Manage product fulfillment and influencer payments on a timely basis

Basic Qualifications
• Bachelor's Degree
• Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
• Strong knowledge and understanding of the influencer marketing and digital/social landscape
• Possess a strong passion for Garmin, including its mission, products, values and success
• Demonstrated proficiency and strong aptitude for using consumer electronics devices
• Demonstrated proficient Microsoft Office skills (PowerPoint, Word, Excel)
• Demonstrated strong and effective verbal, written, presentation and interpersonal communication skills with a demonstrated ability to influence at all levels of the organization
• Demonstrated effective leadership and team building skills with exceptional time management skills
• Must be positive, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and drive initiatives in a fast paced, deadline-driven environment
• Ability to travel

Desired Qualifications
• Experience in working with other global companies and demonstrated understanding of global marketing techniques

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

Responsibilities

• In this role, you will be responsible for identifying, developing and implementing influencer marketing strategies that will build awareness and value in the Garmin brand
• Lead, grow and maintain social media influencer marketing programs
• Identify influencers that are a good fit to promote Garmin products
• Develop influencer campaigns working alongside marketing leaders to promote Garmin products
• Build relationships with influencers to build strong engagement with Garmin
• Develop and coordinate regular communication to influencers and groups of influencers
• Conduct product training to ensure influencers properly understand and can communicate benefits of Garmin products
• Present influencer marketing plans, negotiate contracts and onboard influencers of all levels from grass roots to product and paid campaigns
• Review content produced by influencers to ensure they are in line with desired direction for each campaign
• Monitor the success of campaigns across all influencers
• Create and distribute a monthly report that includes an overall picture of influencer activity
• Manage product fulfillment and influencer payments on a timely basis

Qualifications

• Bachelor's Degree
• Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
• Strong knowledge and understanding of the influencer marketing and digital/social landscape
• Possess a strong passion for Garmin, including its mission, products, values and success
• Demonstrated proficiency and strong aptitude for using consumer electronics devices
• Demonstrated proficient Microsoft Office skills (PowerPoint, Word, Excel)
• Demonstrated strong and effective verbal, written, presentation and interpersonal communication skills with a demonstrated ability to influence at all levels of the organization
• Demonstrated effective leadership and team building skills with exceptional time management skills
• Must be positive, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and drive initiatives in a fast paced, deadline-driven environment
• Ability to travel

Educational Requirements

• Bachelors Degree

Benefits

• ["This position is eligible for Garmin's benefit program"]