Description

Andi-Co Australia is the distributer of premium European appliances for household and commercial (scientific and healthcare and food services) applications across Australia since 1982.

Providing Australia with Falcon range cookers from the UK, bespoke, hand-made La Cornue range cookers from France and Liebherr refrigeration appliances from Germany, we provide top of the range appliances and service to our customers.

Due to continued growth, including bringing new brands to market, we are seeking an experienced Digital Marketing Specialist to play a crucial role in delivering Andi-Co’s digital marketing strategy. This position offers an exciting opportunity for a creative and results-driven individual to contribute to And-Co’s online presence, shaping the narrative and driving engagement across all media platforms.

The role will be responsible for creating and managing content across various social media platforms, developing engaging marketing campaigns and assisting in the implementation of the overall marketing strategy.

THE ROLE:

Digital Marketing:

o Develop and execute end to end digital marketing campaigns to drive brand awareness, customer acquisition and engagement

o Utilise various digital channels such as social media, email marketing, display advertising and content marketing to achieve campaign objectives

o Monitor and analyse campaign performance, making data-driven recommendations for optimisation

Social Media:

o Create, curate and manage engaging content across social media platforms to build and maintain a strong online presence

o Develop and implement social media strategies to increase follower engagement, drive website traffic and support overall marketing goals

o Stay abreast of industry trends and emerging social media platforms to recommend new strategies and tactics

Website Management:

o Conduct regular audits to ensure consistent branding, messaging and functionality across all web pages

o Collaborate with cross-functional teams to gather and update website content, product information and other relevant materials

o Implement and maintain SEO best practices, including crafting compelling, SEO-friendly content to drive relevant traffic to the brand websites

Analytics and Reporting:

o Utilise analytics to track, measure and report on performance of digital marketing campaigns and social media activities

o Provide regular insights and recommendations for improvement based on data analytics

Cross-Functional Collaboration:

o Work closely with the Head of Marketing, graphic designers, Sales team, Retail partners and other stakeholders to ensure cohesive and integrated marketing initiatives

o Ensure timely execution of digital and social marketing activities to support promotional campaigns with our channel partners

SKILLS AND REQUIREMENTS:
• Tertiary qualification in a Marketing and/or Communications related field;
• Proven experience (3-5 years) developing and executing successful B2B digital and social marketing campaigns;
• Strong proficiency in Facebook for Business / Meta, Google Analytics, Google Ads and SEO;
• Must be skilled in WordPress, Mailchimp, Canva and social media scheduling software;
• Experience in email marketing;
• Creative and proactive thinker with ability think outside the box and propose innovative ideas;
• Strong analytical skills, with a data-driven approach;
• Willingness to work in a varied role and take on new challenges;
• Exceptional attention to detail;
• Budget management experience.

If you feel you meet the requirements of the role, then we've love to hear from you. Please apply with your resume AND a covering letter and if you would like further information please contact [email protected].

Skills

• Marketing Campaigns
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Marketing
• Campaigns
• Digital Media
• Digital Marketing
• Budget Management
• Facebook Marketing
• Social Media Marketing

Educational Requirements

• Bachelors Degree