Description

USD

Month
• Address

345 Huangyang Road Pudong, Shanghai, China

Position Title: Digital Marketing Specialist

Division: Administration

Supervisor: Director of Marketing

Position Summary:

This role supports the work of the Marketing & Communications Office (MARCOM) through the planned management of all digital channels, and the creation of multi-channel content that tells the Concordia brand story, to improve channel efficiency and drive lead generation. This includes the creation of video content for brand collateral; social media channels; our website; and in support of internal and external communication for events, recruitment, and key leadership messaging.

Requirements:

Education

[Required]
• Bachelor’s degree or higher in Digital Marketing or a related field.

Experience

[Required]
• Minimum of 3 years’ work experience
• Previous experience planning and managing social media accounts, website, paid campaign and CRM

[Desired]
• Work experience in a creative agency or marketing department
• Background in marketing, photography, web editing, graphic design

Skills

[Required]
• Strong knowledge of social platforms & trends in China, ideally with prior accountability / ownership in running daily social operations (publishing, tracking, reporting, quality control, etc).
• Experience in creative and content development — being able to collaborate well with content teams and production teams on a variety of media formats (film, stills, illustrations, CGI, experiential, etc).
• Solid understanding of digital platforms and technologies — UX/UI, H5, WeChat mini-programs, plus a basic appreciation of front and back-end development.
• Good data proficiency — being able to navigate different SaaS tools (e.g. Google Analytics, Tableau, Hotspot) and using relevant data to identify insights to optimize publishing and content approach.
• Experience managing campaigns from planning to execution.
• Create insightful monthly reports and on-going optimization.
• Ability to act as a brand storyteller, to edit the brand voice and tone across all channels.
• Remain current on the latest news and social media trends, ensuring competitiveness.
• Monitor social media conversations, respond to social media queries, comments, and customer service issues to create sense of community, and manage Concordia’s reputation.
• Manage an editorial content calendar for all social media channels.
• Basic knowledge using graphic design software.

[Desired]
• Good command of Chinese writing, fluent in English.
• Familiarity with Concordia International School Shanghai and its mission.
• Familiarity with the U.S. educational system.
• Familiarity with Google Analytics, Salesforce, Finalsite and Hubspot.
• Excellent writing skills.
• Strong analytical skills.
• Ability to thrive in a fast-paced environment.
• International experience preferred

Duties and Responsibilities:
• Overall:
• Build brand awareness and engage target audiences via digital media channels.
• Optimize user end-to-end online experience in terms of expectation and conversion
• Manage CRM system
• Track digital marketing budget between CPA, CPC, and CPM, paid search, mobile and other conventional and unconventional internet advertising/acquisition models to meet marketing targets.
• Social Channels & Website
• Manage all owned school channels, and provide monthly reports to inform optimization on content strategy and content calendar.
• Enhance channel performance through increasing on followers, impression, engagement and enquiry.
• Website, SEO/SEM & Paid Campaign
• Responsible for school website maintenance, SEO/SEM and paid campaign execution.
• Optimize website content and structure for search engine optimization (SEO) to drive organic traffic and improve search rankings.
• Monitor website analytics and key performance indicators (KPIs) to identify areas for improvement and make data-driven recommendations.
• Assist to collaborate with partner agencies to develop plan to ensure ROI goals are achieved for overall e-commerce, SEO, PPC, and paid media activities.

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