Description

Description

The Digital Marketing Specialist drives digital marketing campaign efforts supporting our Americas Digital and Events Marketing team within the Field Marketing organization. This role will support the scaled services team and sales partners with a high volume of low touch digital builds, implement best practices across our intake mechanisms, drive adoption of existing programs, and support the measurement and analysis. This role will influence marketing and sales led campaigns with thought leadership and scalable solutions to ensure campaign goals align with defined leadership initiatives. The ideal candidate for this role will effectively manage multiple competing priorities and campaigns, be detail and customer obsessed, and have a proven track record of building and executing digital builds.

Key job responsibilities
• Use marketing automation tools to drive lead generation and engagement campaigns at scale.
• Drive process and productivity improvements which enable supported digital queues to scale with high bars on quality and efficiency.
• Write documentation and lead trainings to educate internal stakeholders on intake mechanisms.
• Utilize digital intake, planning tools, and process infrastructure to enable a streamlined operating model for light touch digital campaigns.
• Partner with internal AWS marketing teams and external agencies to ensure campaign setup and execution process consistency.
• Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
• Deliver clear, consistent, and frequent communication with Campaign Managers and Field Marketing stakeholders to ensure clarity on strategy, tactics, goals, and performance for digital campaigns.

About The Team

Inclusive Team Culture

Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work/Life Balance

Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

We are open to hiring candidates to work out of one of the following locations:

Arlington, VA, USA | Austin, TX, USA | New York, NY, USA | Seattle, WA, USA

Basic Qualifications
• 2+ years of professional non-internship marketing experience
• 1+ years of experience in a high-tech B2B digital marketing role building, launching, and reporting on campaigns using Marketo, Salesforce, or comparable system

Preferred Qualifications
• Experience in marketing or marketing research
• Experience using data visualization tools
• Bachelor's degree in marketing, business, or communications or 4+ years of experience in Marketing

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $47,500/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

Company - Amazon Web Services, Inc.

Job ID: A2460068

Responsibilities

• This role will support the scaled services team and sales partners with a high volume of low touch digital builds, implement best practices across our intake mechanisms, drive adoption of existing programs, and support the measurement and analysis
• This role will influence marketing and sales led campaigns with thought leadership and scalable solutions to ensure campaign goals align with defined leadership initiatives
• The ideal candidate for this role will effectively manage multiple competing priorities and campaigns, be detail and customer obsessed, and have a proven track record of building and executing digital builds
• Use marketing automation tools to drive lead generation and engagement campaigns at scale
• Drive process and productivity improvements which enable supported digital queues to scale with high bars on quality and efficiency
• Write documentation and lead trainings to educate internal stakeholders on intake mechanisms
• Utilize digital intake, planning tools, and process infrastructure to enable a streamlined operating model for light touch digital campaigns
• Partner with internal AWS marketing teams and external agencies to ensure campaign setup and execution process consistency
• Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy
• Deliver clear, consistent, and frequent communication with Campaign Managers and Field Marketing stakeholders to ensure clarity on strategy, tactics, goals, and performance for digital campaigns

Qualifications

• 2+ years of professional non-internship marketing experience
• 1+ years of experience in a high-tech B2B digital marketing role building, launching, and reporting on campaigns using Marketo, Salesforce, or comparable system

Educational Requirements

• Bachelors Degree

Benefits

• Work/Life Balance
• Our team puts a high value on work-life balance
• We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives
• Mentorship & Career Growth
• The base pay for this position ranges from $47,500/year in our lowest geographic market up to $113,700/year in our highest geographic market
• Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits